Media / Frameworks
Decision tools you can put to work. Understand the method, its limits and how to use any accompanying template.
Positioning and customer promises
Choose a credible customer promise, identify the delivery obligations behind it and decide which claims to publish, qualify, test or withhold.
Customer discovery
Reconstruct recent work episodes, compare supporting and contradictory evidence, and choose the next customer problem to investigate.
Value propositions and economics
Connect a proposed benefit to measured work, realistic value capture and a specific next proof before making a commercial claim.
Market entry research
Compare defined country, segment and buying-route options, then select a bounded learning programme with explicit gates, budget and stopping conditions.
Buying decisions and procurement
Clarify the actual approval path, each role's evidence requirements and the next legitimate commitment in a complex business purchase.
Guided framework
Trace real work, waiting, exceptions and rework to identify a plausible constraint and choose a small countermeasure test.
About 10–15 minutes for a first draft
Guided framework
Compare AI with process and software alternatives, resolve readiness gates and choose the next useful experiment within operating capacity.
About 15–20 minutes for one candidate
Technology sourcing
Compare feasible sourcing combinations using common requirements, lifecycle costs, ownership, maintenance and exit conditions.
AI evaluation and pilots
Predeclare the comparator, measures, evaluation cases and guardrails so the pilot can support a clear next decision, including stopping.
Operating ownership and adoption
Identify barriers to correct use, assign owners and backups, and rehearse normal work, failures and handover before expanding responsibility.
Guided drafts are available for Workflow Diagnosis and AI Opportunity Prioritisation. Other frameworks include the method and downloadable working resources.