/ DESK 02
Search & Discovery
Field notes
Each page earns its place through a distinct decision, credible evidence, and a practical next move.
The Top 12 Things to Do After Launching a New Website
A reasoned post-launch operating plan for verifying the live system, making it discoverable, measuring real journeys, protecting trust, and learning what to improve next.
Read the field noteThe Programmatic SEO Risk Gate: When a Page Deserves to Exist
A practical gate for deciding which scalable pages should be published, indexed, merged, noindexed, redirected, or rejected before a template turns into search spam.
Read the field noteDesign Pages That AI Systems Can Cite Accurately
A practical guide to making expert pages easier for people, search engines, and AI answer systems to interpret, verify, retrieve, and cite without relying on hidden prompts or citation hacks.
Read the field noteThe GA4 Measurement Plan for a B2B Lead-Generation Website
A practical GA4 blueprint for measuring the path from content and service interest through form activity, lead generation, qualification, and closed outcomes without treating every click as a conversion.
Read the field noteGEO vs SEO: What Is Actually Different—and What Still Matters
A grounded comparison of generative-engine optimisation and established SEO, separating useful changes in discovery behaviour from new labels and myths.
Read the field noteChatGPT Search Visibility Checklist for B2B Websites
A practical checklist covering OAI-SearchBot access, indexable evidence, answer-first pages, entity consistency, analytics, and honest measurement.
Read the field noteOAI-SearchBot vs GPTBot: Separate Search Discovery From Training Controls
A plain-language guide to OpenAI crawler controls, noindex behaviour, and the decisions publishers should record before changing robots.txt.
Read the field noteHow to Track AI Referrals in GA4 Without Inventing an “AI Visibility” Metric
A measurement design for ChatGPT and other AI referral traffic, landing-page quality, qualified actions, attribution limits, and decision-ready reporting.
Read the field noteThe Entity Consistency Audit: Make Company Facts Easier to Verify
A practical audit for aligning organisation, product, service, location, leadership, and proof across public pages and structured data.
Read the field noteHow to Build a Comparison Page Worth Citing
A fair-comparison framework built around source parity, decision criteria, fit, limitations, current evidence, and an explicit method.
Read the field noteThe B2B Product Page Blueprint for Search and AI-Assisted Discovery
An answer-first product-page architecture covering audience, problem, system, evidence, exclusions, implementation, commercial next step, and machine-readable facts.
Read the field noteStructured Data for AI Visibility: What It Can Do—and What It Cannot
A practical explanation of JSON-LD, visible-content parity, rich-result eligibility, and the myth of a special schema for AI answers.
Read the field noteIndexNow, XML Sitemaps, and Freshness: A Publishing Workflow for AI-Era Search
A clear division of labour between canonical sitemaps, change notifications, crawl access, update signals, and real editorial review.
Read the field noteThe Evidence Refresh Workflow: Stop B2B Content From Quietly Becoming Wrong
A maintenance system for reviewing claims, sources, dates, product facts, regulations, links, and decision guidance based on risk and change triggers.
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